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Icon   What is Search Engine Marketing?
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Search Engines Optimization Summary

Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings,to ensure your website reaches customers using search engines to research purchase decisions.

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Search Engine Marketing (SEM) Process
 
Icon Business Analysis:
Explicit which commercial purposes website want to achieve.
Icon Market Research:
To understand how people search website.
Icon Search Engine Optimization:
The premise of this step is to pinpoint keywords.
Icon Links Strategy Implementation:
Many Search Engines judge the importance of your website by important degree that directed to your website.
Icon Submitted To the Search Engine:
Websites could be submitted to engines after they optimized.
Icon PPC(pay per click)-service for search engine:
The management models of paid collected, paid rankings and click charges are introduced to search engines.
Icon Business Analysis:
Evaluating the search engines’ effect by tracking the rankings of pinpointed keywords, calculating the investment benefit rates through the click-advertisement fee, adjusting the web code and content according to analyzing which search engines and keywords the visitors used by service log.
 
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